- Regional cultural and ethnic organizations gain exposure to those who may be unfamiliar with their mission. This leads to new members.
- Festival visitors gain timely access to information and resources that can assist them.
- The region gains a premier event that will become nationally known.
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- Annual revenues derived from the festival.
- Recurring revenues derived from new customers/members.
- Incremental revenues created from tourists, conventioneers and other visitors.
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- Pittsburgh increases its visibility as a destination site for conventions, trips, and other visits.
- Employers gain access to diverse candidates who seek out Pittsburgh.
- Businesses become attracted to the region for many reasons.
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